Clorox Concentrated Bleach Regular keeps fabrics whiter longer and protects surfaces while it cleans. When used as directed, it has whitening power to make whites whiter and removes 70% more stains than detergent alone. Clorox Bleach removes the toughest laundry stains from white fabrics including red wine, grass, dirt and blood stains. It is safe to use in traditional and high-efficiency washing machines.